Background: Tasked to create a holiday campaign that was big and bold and covered in bombastic trim but that also felt like something left over from the good old days; something sweet referred to in a Christmas carol. Collaborated with Art Director to align copy and visual design, composing assets that would play well on our D2C channels as well as in big-box and independent retailers around North America. The result was something fiery, festive, and uniquely SAXX.