The goal: create buzz-worthy video content profiling FortisBC’s most successful industrial customers; position brand as a force for good in pursuit of a lower-carbon energy future.
FortisBC IG Reel Campaign
Background: Industrial customers across British Columbia are finding new ways to save energy, all supported by the cashback rebate programs offered by FortisBC. The Social team saw an opportunity to tell these stories via video, highlighting the gas provider’s participation in each project. As Writer/Researcher, I was tasked to develop messaging, composing two IG-friendly scripts that included voice-over and dialogue. On set, I supported our camera operator with creative direction, helping to capture those things that would help advance our story visually.